If you think streetwear is just for skateboarders and surfers, you are sadly mistaken. It has undergone many changes over the years, and streetwear is now a part of mainstream fashion.
Streetwear has become popular due to different reasons, such as comfort and the adoption of casual wear outside the home or gym.
20 Best Streetwear Brands that became Popular in No Time
You can now see different celebrities adopting street fashion. Whether you are a sporty person or just want to embrace streetwear due to its comfort, the following are the top streetwear brands that you should grab right now.
1. Supreme
You probably know about Supreme with its famous box logo and unique marketing model. It started out as a skateboarding shop and is now the most popular streetwear brand. The brand caters to hip-hop and youth culture.
It releases new designs every week in very limited quantities. You can see lots of people line up outside its stores to grab the latest clothing items.
Over the years, it has collaborated with different skateboarding and fashion brands including Nike, Louis Vuitton, Rolex, and Lacoste, to take street style into luxury fashion. You can buy the brand’s clothing range from its physical store or website.
2. Nike
Who doesn’t know about Nike and its swoosh logo? Nike is the first brand that comes to mind whenever we think of sportswear.
However, it is not only sportswear that this brand is famous for. It has expanded into activewear, caps, and accessories over the years and is now quite popular for these items as well.
Its collaborative collections with other popular streetwear brands like Supreme and Off-White sell out almost immediately after they are launched. In these collaborative collections, we have seen the best street-style pieces to date.
3. Off White
Founded by the artistic director of Louis Vuitton, Virgil Abloh, Off White has cemented streetwear’s place in the world of luxury fashion. Its range of clothing is seen on the streets as well as on runways.
This streetwear brand is known for its forward-thinking fashion, bold and unique designs, and collaborations with different popular brands such as IKEA and Nike.
Though the brand was launched only a few years ago, it has become iconic in the world of street fashion.
4. Palace
Palace is like the UK version of Supreme. It is very popular not only in the UK but in other countries also. The label gained this popularity only a few years after its launch. A group of skateboarders founded it in London in 2010.
The skatewear of this brand is heavily influenced by 90s skating and pop culture. The sporty style of this brand is what makes it unique.
It is the go-to label for baseball caps and tracksuits among many. New products are released by the brand every Friday. The brand regularly collaborates with Reebok and Adidas.
5. Stussy
This can rightly be called the founding brand of streetwear because it was Stussy that created streetwear as we know it today. The brand started out before streetwear kingpins like BAPE and Supreme.
Originally, the founder, Shawn Stussy, used to design and shape surfboards. The brand was launched when Shawn Stussy added his graffiti style to t-shirts and some of his product designs became successful.
The hip-hop and punk movements influence the brand’s designs. The t-shirts of this brand are the cult favorite among surfers, skateboarders, and hip-hop enthusiasts. Now it is popular for its caps, accessories, jeans, and shorts.
6. BAPE
BAPE is short for Bathing Ape. Founded in 1993 in Japan, it is a highly sought-after streetwear brand. It became popular before Supreme and Off White’s entry into the mainstream due to endorsements by hip-hop community members.
The brand is known for its bold and edgy designs. Its shark hoodies and bold camo patterns are highly popular, especially among teenagers.
Even though the founder is no longer with the brand, it is still quite famous as far as streetwear is concerned. So if you want streetwear with a Japanese touch and quirky style, you should opt for this brand.
7. Adidas
Like Nike, Adidas is a sportswear label that has become a highly coveted streetwear brand over the years, thanks to its commitment to providing top-quality products. The collaboration of this German brand with Yeezy for a sneaker collection has helped it gain popularity in the market for street fashion.
Apart from this, it has collaborated with various celebrities and streetwear brands and produced modern versions of classic designs, making it even more popular. Its three-striped sneaker has been highly popular in street fashion since the 90s.
8. Yeezy
Many people are familiar with the dystopic and apocalyptic style of Yeezy. The brand was launched by Kayne West when he merged his passion for hip-hop and streetwear.
The brand has released various sneaker collections in collaboration with Adidas, and it is best known for these collections.
They have been like a breath of fresh air for the sneaker culture. Although its clothing items are not very accessible due to spotty production and supply, the brand is quite popular for streetwear. The designs of this brand are futuristic but retro, which makes them unique.
9. Kith
Kith started as a retail store and launched its own apparel line later. It still stocks highly sought-after sneakers and streetwear brands in its store.
Kith has become a very popular streetwear brand with collaborations and weekly drops called “The Monday Program”. It has collaborated with Off-White, Columbia, Coca-Cola, Versace, and various other brands.
It is also known for its logo-heavy urban garments. Its apparel line includes box-wear hoodies, crews, and other items popular among streetwear enthusiasts.
10. HUF
This is a brand ‘by skateboarders for skateboarders. Its designs have a counterculture touch. For example, its weed-printed socks and t-shirts are very popular.
HUF is the go-to brand for skateboarders and surfers. Plus, it is stocked all over the world and is very famous as a streetwear brand.
11. Fear Of God
Founded by Jerry Lorenzo in 2013, Fear Of God has quickly become one of the most sought-after streetwear brands today.
Known for its signature, high-quality fabrics and innovative designs, Fear Of God is a favorite among celebrities.
Lorenzo’s passion for fashion can be seen through his collection of clothing, including denim jackets, hoodies, t-shirts, and footwear from his own brand.
12. Louis Vuitton
Louis Vuitton is a French fashion house founded in 1854 by Louis Vuitton. The company’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and all.
Louis Vuitton is one of the most iconic luxury brands in the world. The brand is most well-known for its leather goods, including handbags, wallets, and luggage.
Louis Vuitton’s classic designs are always in style, making this a great option for those who want a timeless look they can wear year after year.
13. Gucci
Gucci is one of the most recognizable streetwear brands in the world. With more than 250 locations across the globe, the Italian luxury label is synonymous with luxury fashion.
Gucci’s clothing line includes jackets, shirts, and pants for both men and women. They also make accessories like jewelry and bags.
They have many different styles of shoes, from dressy to casual. Their website has an online store where you can browse through all their products before making a purchase.
14. New Balance
New Balance is one of the most iconic streetwear brands out there. They have been around since 1906 and have been making shoes for over 100 years.
New Balance has a huge selection of clothing, including everything from hoodies to sneakers.
They also have an amazing collection of accessories, such as hats and backpacks. New Balance offers high-quality items at affordable prices, which makes them one of the best streetwear brands on the market today.
15. Balenciaga
Balenciaga is a high-end designer brand founded by Cristobal Balenciaga in Spain in 1913. The brand is known for its avant-garde designs and unusual silhouettes.
Balenciaga is an iconic brand known for its modern and edgy take on classic menswear staples.
The brand’s popularity has grown exponentially over the past few years, and it’s easy to see why – Balenciaga’s designs are bold, distinctive, and always in style.
16. Awake NY
While Awake NY may be best known for its clothing line, it also offers other items like bags and accessories such as hats and sunglasses. The company also sells a variety of different styles, including sneakers and even watches.
The price range on these items can vary depending on what you’re looking at, but overall they’re fairly affordable considering how much attention they get from customers around the world. If you want something unique that no one else has, this is definitely the brand for you.
17. NOAH NYC
NOAH NYC is a streetwear brand that offers affordable and stylish clothing for men and women. They’re known for their high-quality products and reasonable prices.
The company sells an eclectic mix of footwear, apparel, and accessories for men, women, and children, including sneakers, jackets, shirts, pants, hats, etc.
In addition to selling its own products, Kith also collaborates with other brands on limited-edition products.
18. OBEY
OBEY is a streetwear brand founded in 2001 by American artist Shepard Fairey. The brand has been instrumental in bringing street art to the masses.
The bold graphics make them a go-to for guys who want to make a statement without saying much at all.
OBEY Clothing sells t-shirts, hoodies, and other apparel with prints inspired by pop culture, politics, and sports.
19. PATTA
This lifestyle brand is known as one of history’s best and most loved streetwear brands.
PATTA offers a wide range of clothing options, including t-shirts, jackets, jeans, and more.
You can shop for clothing from this brand online or visit their store locations if you’re interested in learning more about their online or offline products and services.
20. Undercover
If you want to shop for the best streetwear brands in 2024, then look no further than UNDERCOVER. This is one of the most famous labels in streetwear, and it’s been around for a while.
UNDERCOVER is known for its use of traditional Japanese design elements in its clothing designs. The styles often feature floral prints and traditional motifs such as kimonos and samurai armor.
Conclusion
In case you missed it, we recently put together a list of the top streetwear brands to shop for in 2024.
The brands were all judged on product quality, price-to-quality ratio, brand image, and, most importantly, their cultural relevance and impact, which varies based on the specific subculture.
Still, we can all agree that streetwear is getting bigger every year.
